Joanna Shaw

A motivated and user focused digital enthusiast, passionate about creating excellent online experiences by understanding user needs and keeping up to date with the latest advancements in technology and design. A self taught web designer, developer and digital experience analyst driven by a desire to succeed, a can do attitude and a love of all things digital.



Technical SEO & Wordpress Developer

10/2015 - present

Creare, Aspects House, 66A Somers Road, Rugby, Warwickshire, CV22 7DH

  • Ensuring client websites are optimised for conversion and search engines by thoroughly reviewing websites, making technical improvements and advising on SEO strategiesWorking with sites built with WordPress, Magento and other commonly used CMSs as well as bespoke ones and static sites using HTML, CSS (SASS), jQuery, JavaScript, PHP and Git
  • Developing search engine and conversion optimised WordPress sites to client specifications
  • Using Adobe Photoshop and Illustrator to design and create wireframes for new websites and/or functionality
  • Helping colleagues solve coding issues and sharing knowledge to further develop the team as a whole
  • Continuously working to improve the success and efficiency of the team to allow more focus to be put into delivering bespoke services to individual clients

Freelance Web Developer, Designer and SEO

11/2012 - present

The Organic Internet Company, 71 Ralph Crescent, Kingsbury, B78 2HL

  • Designing and developing websites using WordPress, HTML, CSS, PHP, Javascript and jQuery to meet client requirements and exceeding expectations by delivering excellent customer service
  • Proactively seeking new skills to expand my skill set and developing my digital expertise and people skills to help gain potential clients’ trust and business
  • Focusing on user experience to create excellent user journeys and using Google Analytics, HotJar and Google search console to analyse sites and learn what does and doesn’t work
  • Using Adobe Photoshop to create wireframes and design graphics such as logos and banners
  • Keeping up to date with the latest developments in web design and SEO
  • Ensuring client websites are search engine optimised by adhering to Google recommendations and best
    practises and above all creating superior user experiences
  • Maintaining a high quality of work and continuously seeking to develop and learn new skills
  • Organising and prioritising my time to allow me to manage multiple projects at once
  • Learning about my clients’ industries in order to develop a tailored online solution for their business

Key Successes

  • Designing and developing a ski and snowboard sports news website in under a week
  • Helping a client expand his business to cover a wider range of services in one year by optimising his site resulting in greater exposure for relevant google searches

Digital Customer Experience Analyst

10/2014 - 07/2015

Skipton Building Society, Principal Office, The Bailey, Skipton, North Yorkshire, BD23 1DN

  • Responsible for managing digital projects ensuring the delivery of an excellent online customer experience
  • Analysing existing user experiences using customer journey mapping, customer feedback and Google
  • Thinking innovatively to design intuitive and smooth user journeys to suit the range of user needs
  • Engaging with key stakeholders across the business to manage expectations and ensure the timely delivery
    and accurate execution of new webpages and functionality
  • Keeping up to date with changes in the financial industry
  • Taking a leading role in developing new processes for the newly formed Digital team
  • Prioritising and planning work in line with the Digital team’s strategy and goals and the wider business’

Key Successes

  • Improved the online ISA process resulting in a 2x increase in online customer satisfaction
  • Collaborated with a third party to redesign the AGM website resulting in a 5ti increase in positive customer
  • Challenged the development costs quoted by a third party for a new AGM website resulting in a saving of
    £20,000 and increased efficiency, reducing the development time by 4 weeks


2009- 2013

Postgraduate degree in Neuroscience

Department of Cell Physiology and Pharmacology, University of Leicester, LE1 9HN
Course not completed

2005 - 2009

2:1 BSc (Hons) Pharmacology and Neuroscience

School of Biomedical and Natural Sciences, Nottingham Trent University, NG11 8NS

2003 - 2005

A Levels

South Craven School, Crosshills, North Yorkshire, BD20 7RL

  • Biology - A
  • Physics - A
  • Chemistry - B
  • Mathematics - B

AS Levels

Further Maths - C


Phone: 07885736157

Email: [email protected]

Address: 71 Ralph Crescent, Kingsbury, Warwickshire, B78 2HL

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